![]() ![]() ![]() The Roblox activation is part of My Little Pony’s integrated “Visit Maretime Bay'' campaign, developed in partnership with Media.Monks, which positions the fictitious show location as the hottest new vacation spot that families can visit without leaving home. Plus, players can “earn their wings” and other limited edition accessories for their Roblox avatar’s inventory such as the “Sparky the Dragon” shoulder pet, allowing them to continue their self-expression outside of the “Visit Maretime Bay” game. MY LITTLE PONY BASE ONE SERIESBy playing a series of minigames and exploring Maretime Bay, players can earn badges inspired by the ponies’ cutie marks, which draw upon the unique personality traits of the show’s beloved characters. MY LITTLE PONY BASE ONE FREEOnce they’ve created their custom pony, players will have free rein to explore the many activities that the experience has to offer, from collecting crystals to taking selfies with the Mane 5 ponies. However, a robust in-world crystal-based economy can be used to redeem even more customizations for a user’s pony avatar, providing seemingly endless opportunities for self-expression in "Visit Maretime Bay.” Hasbro strove to create an on-platform experience with kids’ security in mind, which includes elimination of both the chat feature as well as any monetization through Robux (Roblox’s premium currency). And, we’re focused on ensuring that our fans enjoy Maretime Bay in a free, safe environment.” “We’re pushing what’s possible on Roblox through a novel experience that allows kids and their parents to transform their typical avatar into a Pony, allowing them to become part of the story as they interact with our characters. “When we started to imagine how My Little Pony would show up in the metaverse, it was really important for us to stay true to our core values of friendship, self-expression, and celebrating each other’s uniqueness,” said Jessica Murphy, SVP Entertainment Brand Marketing, Entertainment One. In a brand new twist, upon entering the game, players’ Roblox avatars will undergo a magical transformation into a customizable pony avatar-a feature unique to the “Visit Maretime Bay'' experience that enables fans to go beyond the screen and fully immerse themselves in this world of friendship, fun and adventure. The experience recreates the iconic series setting of Maretime Bay, a seaside town destination where everyone is welcome, and self-expression runs free. SeptemMy Little Pony trots into Roblox with new game, “ Visit Maretime Bay,” in celebration of new episodes of My Little Pony: Make Your Mark, now on Netflix. Roblox players discover Maretime Bay with customizable pony avatars ![]()
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